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Color Me Good or Bad!

Based on extensive research, it’s been found that the persuasiveness of a given message can be greatly affected by external cues that have nothing to do with the actual information being presented. And according to (Gerend & Sias, 2009), color is one such external cue that can be used to make a given message more persuasive. Different colors can actually take on different meanings; each communicating different information, dependent on the context of a message. The color purple; for example, typically signals royalty and or sophistication and blue usually signals trustworthiness. And as (Singh & Srivastava, 2011) note, certain colors affect people’s emotions differently. So using them properly can enhance the effectiveness of a message while using them improperly can render it useless, because if the wrong colors are chosen, feelings that conflict with the content of the message can be evoked. The color red is probably the easiest to use as an example of how color can affect …

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